A gathering of senior marketing leaders from European destinations took place to discuss trends in the tourism industry. The meeting was convened by Sojern, a subsidiary of RateGain Travel Technologies Ltd. Key topics included the capabilities of Sojern and Adara, as well as the role of AI in destination marketing.

The event was the second annual European Destinations Advisory Board, following an inaugural meeting held previously. Discussions also focused on a report that helps destinations measure the return on their marketing investments.

Further details about the meeting and its discussions are available from the source, including the location where the event took place.