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Why Satisfied Customers Don't Always Stay Engaged! IIM Indore Study Reveals Key To Stronger Business Partnerships

Why Satisfied Customers Don't Always Stay Engaged! IIM Indore Study Reveals Key To Stronger Business Partnerships
Photo: Free Press Journal · view original

Indore (Madhya Pradesh): Customer satisfaction alone may not be enough to build strong, long-term business relationships, according to a study by researchers at the Indian Institute of Management Indore (IIM Indore). The research highlights how trust, commitment, involvement, supplier behaviour a...

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