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Why Baume & Mercier Is Betting On India

Why Baume & Mercier Is Betting On India
Photo: Free Press Journal · view original

The bridge-to-luxury segment is emerging as the most lucrative category for Swiss watches in India. Priced between ₹1and 5 lakhs, these products are positioned to serve the ever-growing first-time luxury watch buyers. With young buyers from Tier II and III towns making purchases both offline and...

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