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This Festive Season, India Is Buying Homegrown Menswear Again — And Double Bull Is Riding the Wave

This Festive Season, India Is Buying Homegrown Menswear Again — And Double Bull Is Riding the Wave
Photo: Free Press Journal · view original

Every festive season brings the same question back to Indian retail: will shoppers reach for international labels chasing a global look, or for brands that actually understand what an Indian festive wardrobe is supposed to feel like? This year, as Ganesh Chaturthi leads into Navratri and the shop...

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