The Marketing + Media Alliance has announced the SMARTIES India 2026 shortlist. This year's program saw a 28.8% increase in participation, with over 100 new submitters joining. The shortlist reflects a growing interest in work that combines creativity, technology, and media to drive business results.

The expanded field of entries includes submissions across 25 categories, with increased participation in 80% of comparable categories. The result is a more diverse shortlist, featuring a range of brands, agencies, and marketing partners.

Further details on the SMARTIES India 2026 shortlist are available from the Marketing + Media Alliance. The shortlist is said to showcase work that connects innovation and effectiveness, with a focus on turning strong ideas into sustained growth.