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Sell Less, Earn More! IIM Indore Study Reveals How Blockchain Can Boost Profits And Protect Brands

Sell Less, Earn More! IIM Indore Study Reveals How Blockchain Can Boost Profits And Protect Brands
Photo: Free Press Journal · view original

Indore (Madhya Pradesh): Can companies earn higher profits by selling fewer products? A study co-authored by Prof Nitin Koshta of Indian Institute of Management Indore (IIM Indore) suggests that blockchain technology can help manufacturers achieve this by curbing unauthorised sales and protecting...

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