A culinary partnership has been formed between a food products company and a celebrity chef. The chef will contribute to product innovation and recipe development, aiming to make a specific type of cuisine easier to prepare at home. This partnership is part of the company's plan to expand its operations and increase its value.

The company has a flagship brand that operates in a particular food market. Further details about the company's plans and the chef's role are available.

The company aims to achieve significant growth over the next few years, with a target value of over Rs 500 crore.