A notable increase in net merchandise value has been reported, with growth reaching 152% over the past year. This surge is largely due to the involvement of a large number of creators. The majority of these creators, around 90%, have a relatively small following.

Demographically, the creators are diverse, with a significant proportion being homemakers and young graduates. These two groups make up a substantial portion of the active creators.

Further information on this development is available, including details on the market reach and the characteristics of the creators involved.