Maharashtra has become a significant source of tourists for Kerala, with 7.71 lakh visits recorded in 2025. This makes it the third-largest domestic tourism market outside Kerala. Official data shows that visitors from Maharashtra accounted for 3.08% of Kerala's total domestic tourist visits that year. Tamil Nadu and Karnataka were the top two source markets, with 28.05 lakh and 16.18 lakh visits, respectively.

Further information on Kerala's tourism market is available from official sources. The details were recently discussed with the Secretary of the Kerala Tourism Department.

The interaction was part of a media delegation visit, which included journalists from Maharashtra and Goa.