A change in pricing strategy has been observed, with certain iPhone models becoming more expensive. The iPhone 17's price has increased, with the 256GB variant now costing Rs. 99,900, and the 512GB model rising to Rs. 1,24,900.
This shift follows the introduction of new iPhone models, including the iPhone 18 Pro and iPhone Duo. The iPhone Air has seen the largest price increase among the affected models.
Further details on the price changes are available, including the specific increases for each model, such as the iPhone 16 and iPhone 17e, which have also been impacted by the price adjustments.
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