Consumers are gaining access to a broader range of fragrances. This development has led to concerns about verifying the authenticity of products. Buyers face a challenge as they cannot assess the scent of a perfume through a digital platform. They must rely on the seller and available information to make a purchase.

The market for fragrances has seen significant growth, with sales reaching ₹66.4 billion. This reflects the increasing importance of fragrances in daily life.

Further details about the growth of online perfume shopping and consumer concerns are available from the source.