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Ajay Devgn challenges FDA notice in HC over Vimal Pan masala endorsement

Ajay Devgn challenges FDA notice in HC over Vimal Pan masala endorsement
Photo: Hindustan Times — Mumbai · view original

The FDA argued that because the Vimal brand is prominently associated with Pan Masala—a prohibited product in Maharashtra—such promotions constitute surrogate advertising. Under Section 24 of the Food Safety and Standards (Advertising and Claims) Regulations, 2018, the authority maintained that p...

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