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AI Is Rewriting The Agency Model, Monks India MD Ketan Desai Sees Creativity & Marketing Shifting To Outcomes

AI Is Rewriting The Agency Model, Monks India MD Ketan Desai Sees Creativity & Marketing Shifting To Outcomes
Photo: Free Press Journal · view original

Monks India MD Ketan Desai on how AI is changing agency models, accelerating creativity, reshaping storytelling and forcing brands to rethink marketing The agency business is entering another structural shift. After moving from full-service to digital, integrated and data-led models, agencies are...

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