Aditya Birla Group has entered the wires and cables business with an investment of ₹1,800 crore. The new business is called Ultravolt. This launch marks the group's third major business venture in as many years, following entries into paints, B2B e-commerce, and jewellery retail.

The group's chairman, Kumar Mangalam Birla, expressed confidence in leading the category, citing expertise in aluminum and copper as key to ensuring quality and performance.

Further details about the launch and the group's plans for Ultravolt are available from the source.