Travellers are increasingly choosing destinations based on the experiences they offer. This shift is changing the way Indians vacation. The experience is becoming the primary reason for the journey, rather than just a byproduct of travel.

Destinations are still important, but the type of experience they provide is now a key factor. Examples of these experiences include a cricket match or a tea harvest.

Further details on this trend are available, including the seven distinct ways it is changing Indian vacations, such as the rise of micro vacations and the impact of better connectivity and boutique stays.